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The 4 Elements That Make Great Company Culture

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Culture is also a recruiting tool. From the minute people walk in the office, they should know that this is a different place with a unique culture. People will know you for this.

Employees will live by it. A company culture that facilitates employee happiness means lower turnover and better company performance. Employees are loyal and companies perform better. If your company ramps up to more employees, the culture will become a self-selecting mechanism for employees and candidates.

The people who would fit into your culture become attracted to it and may end up with a job. For example, at Amazon, they look for inventors and pioneers. People who want to work there know this and are attracted by it. Some companies like to bring job candidates in to work with their employees for a week. They give the candidates a project and see how they work and how they work with others.

In a post on Harvard Business Review, Eric Sinoway breaks down types of employees and how they impact company culture.

Zappos CEO Tony Hsieh, one of the strongest advocates of culture, makes a great point when he notes that the people you hire represent your company even outside of work. If you meet someone and they tell you where they work, your perception of that place will change based on your opinion of the person.

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One bad hire can affect an entire department and possibly dozens of customers. And it can happen quickly, acting like a virus that spreads. But the good thing is that any damage can be reversed. And more than that, your values can be reinforced at the same time. The purpose of the question is to provide the interviewer with a sense of what the interviewee knows about the company.


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Of course, an interview will show only so much. A person can be whoever they want to be for minutes. The only real way to know if someone is on board with the values and mission of a company is to watch them work for an extended period of time. Do they follow the same values in their personal life?